Let Us Look At How Colors Affect Branding And Sales.
You may not have realized it, but your favorite businesses use certain color combinations in their marketing strategy and branding. May your favorite brand employ colors in their digital marketing services to increase the worth of their firm.
They don’t deviate much from a few basic colors they utilize. Consider the use of green and white colors in Starbucks Coffee’s marketing, branding, and logo, or yellow and red in Macca’s. These businesses employ the same colors for online marketing and social media marketing across all digital platforms. Have you ever wondered why they are so preoccupied with a few colors in brand marketing while we have millions? Color Psychology, the science of using colors to alter attitude, behavior, and thought, and decision.
It is human nature to appraise a person, location, environment, or product based on its first appearance. As a result, it is critical to generate a favorable initial impression of your goods to a prospective buyer. Companies maintain brand identity consistency in their marketing by using a few specific color schemes, which helps them to create a long-lasting image of the brand in the minds of the consumers, while reading you find the most important information regarding the colors as mentioned in the following.
How Colors Influence Customers
Varied colors have different emotional effects on clients. Some may look thrilling and daring, while others may appear healthy and serene, optimistic or gloomy. Color According to extensive color studies, color has the greatest influence on a customer’s purchasing behaviors if they believe the color is appropriate for that brand. It is true that 90% of customers make spontaneous brand judgments based on color. In the table below, we’ll examine at how humans usually interpret different colors unconsciously and how those colors impact their decision making.
| COLOR | SIGNIFIES | BRANDS |
| Red | The human brain interprets red as an aggressive color. Something bold, trying to catch your attention. You will often see food and drinks brands in red color. Coco-Cola or Red bull are examples for grabbing your attention even if they are in a corner aisle in a supermarket. The reason is the exciting, active and bold nature of the color. It affects nerve impulses, heart rate and blood pressure creating a sense of urgency and this urgency are ideal for clearance sales. | Netflix, CNN, Target, Coke. |
| GREEN | Nature, generosity, safety and balance are expressed through green color. Brands like BP, TicTac, and Lacoste employ green color icons to demonstrate their brands’ purpose. You can be any brand, offering any service, just employ color green addressing any environmental issue in your digital marketing and see the wonders that it brings. | John Degree, Starbucks Coffee, Spotify |
| BLUE | What is the first thing that comes to your mind when you think of the color blue? Water, Sky, or maybe jeans. It is the color generally associated with productivity, calmness, maturity and a sense of space. Some of the social media giants like Facebook and Twitter are known for blue color icons. Blue along with its shades is one of the most used digital marketing colors. | Eilites,Facebook, twitter etc |
| YELLOW | Color Yellow signifies happiness, friendliness, confidence and optimism. It is rightly called the color of positivity. It is one of those colors that will lengthier wavelength and therefore appropriate shade must be employed. You want to grab customers’ attention in a way that they don’t feel overpowered because excessive yellow can cause anxiety, self-esteem and fear. | Lays, Macca’s, |
| ORANGE | Orange signifies communication and adventure. It uplifts your mood and energy, signifies gut reaction unlike the physical reaction of the color red. Orange in itself can be considered as a combination of red and yellow, a secondary color and its effects on the human brain are also similar to them. It gives a sense of comfort and relaxation. | SoundCloud, Fanta, Oranged. |
| VIOLET | Violet symbolizes creativity and loyalty. Because of its aggressive nature like red, violet has the ability to grab customers’ attention. If you intend your customers to know about your brand, services or offers, adding a tagline with purple in the background can do wonders for you. Customers will read the text without realizing, it was not the text but the background that grabbed their attention. Trying these strategies in email marketing results in 26% higher customer engagement. | Hallmark, Monster, Cadbury. |
Product Design In relation to color Aspects.
Imagine you log in to your Facebook account and apart from the blue color logo, everything is pink in color. You might still go ahead and browse but likability will go down. Imagine what would have happened if Facebook had done this during their initial days.
Definitely, it would not have had the success it has today. Similarly, your logo and website should be consistent. Of course, the colors should not be signifying your logo alone but the products and services you offer. Strict adherence to logo colors is not possible, not ideal as well but consistency should be maintained for a smooth customer journey on your social media platform.
Color influences customers’ buying pattern and that should always be kept while devising social media posts. You can go slightly unorthodox with your digital marketing occasionally based on your target audience. But should be complementary. Each of your social media posts and social media cover pages should reinforce your brand.
BEST COLOR OPTIONS FOR MARKETING
There is no best color for marketing. It all depends on your brand products and services. Incorporate colors to market your brand in a way that you get settled in customers’ minds. For instance, the Google search engine employs four to five colors in the brand logo. Colors should convey your brand image and products without the customer reading what’s written on it.
Although the recommendation will still be to use shades of your logo, use of primary, secondary and tertiary colors, effective use of tones and tints, employing warm or cool colors depending on the advertisement, high or low contrast and complementary colors. Use contrast to reduce strain on customers eyes so they can focus on the product.
CONCLUSION
A major part of marketing is creating brand awareness and grabbing customers’ attention for as long as possible. Incorporating colors that signify your services and products serve this purpose. You don’t need tons of designers working on it. Understanding the psychology of colors and bringing it into action will have a tremendous positive impact on your business.
