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Any marketing that makes use of electronic devices and can be used by marketing specialists to deliver promotional messaging and track its impact throughout the customer journey. Digital marketing, in practice, refers to marketing campaigns that appear on a computer, phone, tablet, or other device. Online video, display ads, search engine marketing, paid social ads, and social media posts are all examples. Digital marketing is frequently contrasted with “traditional marketing” methods such as magazine advertisements, billboards, and direct mail. Surprisingly, television is frequently grouped with traditional marketing.
Did you know that more than three-quarters of Americans use the internet every day? Not only that, but 43% log in multiple times per day, and 26% are online “almost constantly.”
These figures are even higher among those who use mobile internet. 89% of Americans use the internet at least daily, and 31% use it almost constantly. As a marketer, it is critical to leverage the digital world through an online advertising presence, brand building, providing a great customer experience that attracts more potential customers, and more, all through a digital strategy.
A digital marketing strategy enables you to connect with existing customers and individuals interested in your product or service through various digital channels such as social media, pay-per-click, search engine optimization, and email marketing.
What is digital marketing?
Digital marketing, often known as online marketing, is the promotion of companies to engage with potential customers using the internet and other kinds of digital communication. This encompasses not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Essentially, digital marketing is any marketing campaign that includes digital communication.